Friday, March 11, 2005

You can't always win with outsourcing....

....especially when it comes to innovation.

Business Week has a nice article about Apple and the benefits it reaps by maintaining design work in house and integrating the design work with other functions of a product team. I thought the comments from Donald Norman were interesting. A design consulting group can provide a good design, but you can get great design by integrating in-house creativity with the project team.

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