Dog Food

I wonder what marketing whiz came up with the idea of "Old Yeller" dog food. I thought it was a joke until I verified it at the Kroger website. Personally, I'm not accepting the branding pitch. I think most people will make the connection to Old Yeller at the end of the movie -- don't want to spoil it if you haven't seen the movie, but who didn't shed a tear when watching Old Yeller? I wonder if they'll have coupons for a rifle promotion to boost dog food sales.